A PRD is useful as a starting point for any new feature or product idea. Any good PRD should have a problem statement and a possible solution/hypothesis to solve that problem with the support of data.
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Including an imaginary Press Release with the PRD is a good practice to keep focused on the future state we desire and the outcome we want for the customer.
Myntra is an online clothing and accessories website, taken as an example in this sample PRD. This is not an offcial document of any sort. It is just a sample of a PRD that I would write.
The users of Myntra will now get relevant, recommended product updates from the moment they sign up.
Mumbai, IN -- September 20, 2019 -- Today Myntra is excited to launch our brand new user on-boarding designed to help every user to get what they want in a more faster and convenient way. Our new on-boarding experience first understands your preferences on clothing and accessories, and what interests you. Based on these factors, we'll recommend products that will be relevant to you as per the latest trends.
To learn more about our new on-boaring, .
“With this new on-boarding flow, we’re excited to provide relevant, personalized recommendations to every new user", said Senior Product Manager at Myntra. "These recommendations will reduce the "
"The new recommendation flow helped me to get to what I want with great ease and saved me a lot of mindless scrolling that I would usually end up doing." - Smita, a user on Myntra.
Get personalized recommendation most suitable for you as per the latest trends. You now have a personal buyer right in your pocket. Be Stylish. Be Relevant.
Increase the percentage of new users who make a purchase in the first 24 hours from <5 to ~15%.
Providing a better on-boarding experience to collect preferences data of the user, and showing recommendations as per preferences will make it easier for the buyer to find what he is looking for
Home page gets the most hot clicks with users going back and forth between categories, and bouncing out within 3 minutes
60% of the users tend to spend more time browsing through categories and do not land on an actual product listing within first 1-2 minutes
I had to apply a lot of filters to see relevant listings. It was very tedious
Too many options and I am confused what I want
As a buyer
Product Change
... I want to be able to get to what I want as quickly as possible.
Personalized recommendations based on user preferences.
... I want to have some guide to reduce my confusion of which listing is best for me.
Personalized top recommendations based on quick survey on what user is looking for.
Useful Links:
Walkthrough (Link to walkthrough PPT for sales and Customer Success)
Launch Plan (Link to phase wise Launch plan of product area)
Feature summary (Link to Documentation of Feature Summary)
Reference: Inspired by Marty Cagan
Thank you for reading :) You can reach out to me via or drop an email on vaishnavi.sambrekar@gmail.com
